Category Archives: Digital Marketing

GeoFencing Profits

Since we have added the GeoFencing capabilities to our apps we are discovering just how powerful this technology is….it can make a big difference in your apps contribution to your bottom line.

By now, you’ve probably heard of geofencing – you may have even experienced it for yourself – but you may still have some questions about how it works, and more importantly, how it can work for your business.

geofence1Geofencing is the establishing of a virtual fence around a predefined geographic area. When one of your app users enters or exits the area, you can set your app to push a message to the user. Thus, the geofence allows you to send location-specific messages to your fans and prospects when they’re in the area.

Why bother with mobile app push notifications? Here is the data:

1. Push increases app user retention rates by an average of 100% !!
2. Use of push leads to an average of 26% more monthly opens

You could draw a fence around a competitor and when they enter the area you can send a coupon or message on why they should come to your business instead or provide incentives to visit and act on your offer.

You can also send them to a URL with a landing page offer triggered.

Is mobile part of your marketing strategy?  If not you are missing out on new profits and ways to keep connecting to your customers every month you wait…while  your competitors are grabbing them from you with their mobile apps. Let us help you get on the mobile marketing wave and ride it to higher profits.  Email us for more information using the handy form on the right.  It’s more affordable than you thought.

Boost your Real Estate Sales with a mobile App?

If you’re in real estate, you already know that most property searches are now done online. However, did you know that one-fifth of real estate searches are done on mobile devices and smart phones? In recent years, mobile searching activity for property has quadrupled, and this year, mobile searching is projected to overtake searching via… Continue Reading

Shiny Object Syndrome

Ok – I admit it. I am totally distracted with technology, particularly new technology for marketing or automation. When a new widget is presented or new plugin that promises better productivity or automation, I find it irresistible. I have to investigate. Do you have similar issues? Are you distracted by new offers?  Are you frustrated… Continue Reading

OC DC is better than SEO

For years we have been tweaking and talking about and working to get our content seen, noticed and ranked higher in the search engines.  That magical land of where traffic becomes FREE and is the result of ORGANIC searches. Sean Jackson, CFO and Partner in Copyblogger Media says that SEO as we talk of it… Continue Reading

Tablets and Smartphones offer keys to new retail boost

It’s easy to predict that with the explosive growth of people buying smart phones and tablets, we’re going to see mobility have an increasing and profound impact on retail. Currently, the largest retail chains are starting to embrace the ecommerce/mobile shopping revolution and install their own in-store kiosks and allow customers to download their own… Continue Reading

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