Category Archives: App Design

GeoFencing Profits

Since we have added the GeoFencing capabilities to our apps we are discovering just how powerful this technology is….it can make a big difference in your apps contribution to your bottom line.

By now, you’ve probably heard of geofencing – you may have even experienced it for yourself – but you may still have some questions about how it works, and more importantly, how it can work for your business.

geofence1Geofencing is the establishing of a virtual fence around a predefined geographic area. When one of your app users enters or exits the area, you can set your app to push a message to the user. Thus, the geofence allows you to send location-specific messages to your fans and prospects when they’re in the area.

Why bother with mobile app push notifications? Here is the data:

1. Push increases app user retention rates by an average of 100% !!
2. Use of push leads to an average of 26% more monthly opens

You could draw a fence around a competitor and when they enter the area you can send a coupon or message on why they should come to your business instead or provide incentives to visit and act on your offer.

You can also send them to a URL with a landing page offer triggered.

Is mobile part of your marketing strategy?  If not you are missing out on new profits and ways to keep connecting to your customers every month you wait…while  your competitors are grabbing them from you with their mobile apps. Let us help you get on the mobile marketing wave and ride it to higher profits.  Email us for more information using the handy form on the right.  It’s more affordable than you thought.

DMTA – Digital Marketing Technology Architect

One of the monikers on our business cards is DMTA…..which is short for Digital Marketing Technology Architect. As far as I know no one has used this designation before I did with my company YodaCom. The locus of that designation is “technology”. Pulling together all the moving parts behind the scenes for a successful digital… Continue Reading

Every Restaurant Needs an Ordering App – 8 Reasons Why

Why Every Restaurant Needs an Ordering App The days of menus sitting in a drawer and phoning in delivery orders are quickly coming to a close, especially for the next generation of customers. Online and mobile ordering is exploding in popularity, and local restaurants are discovering that apps that allow customers to place orders offer… Continue Reading

An App is an App is an App – NOT

There is a theory that an App is and App and that is that.  NOT. There are soooo many issues to get it right, make it fast, and for the UI to flow properly.  Keeping the code clean and the use of memory is critical for a well functioning  mobile app.  The smart phone is… Continue Reading

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