20 Mind blowing Mobile Statistics

Mobile Traffic Apple and Android represent more than 75% of the smartphone market. (comScore) 30% of US consumers use mobile devices for shopping. (Nielsen Mobile Consumer Report) 80% of physicians use mobile devices at work. (Information Week) 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their… Continue Reading

DMTA – Digital Marketing Technology Architect

One of the monikers on our business cards is DMTA…..which is short for Digital Marketing Technology Architect. As far as I know no one has used this designation before I did with my company YodaCom. The locus of that designation is “technology”. Pulling together all the moving parts behind the scenes for a successful digital… Continue Reading

Every Restaurant Needs an Ordering App – 8 Reasons Why

Why Every Restaurant Needs an Ordering App The days of menus sitting in a drawer and phoning in delivery orders are quickly coming to a close, especially for the next generation of customers. Online and mobile ordering is exploding in popularity, and local restaurants are discovering that apps that allow customers to place orders offer… Continue Reading

70% More Mobile Traffic in 2012

Mobile Traffic Grew 70% in 2012 Mobile usage trends continue ever upward, and the latest data and forecasts from Cisco are staggering. Mobile traffic is increasing very quickly, growing 70% in 2012. What applications are eating up all that data? Not surprisingly, mobile video streaming apps account for the largest percentage of data use. Video is now… Continue Reading

Mobile facts 2012

Mobile is here to stay.  Here are some facts: The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Neilson) It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys) It takes 90… Continue Reading

Backend as a Service for apps Ecosystem Map

Kinvey has produced a great backend map overview of the mobile ecosystem. The most interesting point was the “uncoupling” that is going on from the enterprise. This is a major shift in enterprise from mammoth systems, in house databases, and homegrown software to more of push out to the cloud and “mashup’ capabilities which apps… Continue Reading

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